DULL SUPERBOWL

The Game:
Teams gave a very a dull performance for 3 quarters. It was on the last ten minutes that things got exciting, if you were still awake. As someone who has no preference on who wins I can say it was a disappointing game overall.

The Ads:
The ads shown were not attractive, hard to understand and most of all impossible to remember. Why? Because most advertised brands followed exactly the same formula, a really bad one:
+Be funny
+Use animals
+Use special effects
+Create surreal images
= GREAT relevant ad

Why do advertisers believe that the average male American consumer will remember an ad, make an emotional connection and later buy the product if the brand tells a good joke? Big mistake. Last month in a very relevant magazine I read that over 40% of the big brands will change advertising agencies. After seeing these ads, it makes perfect sense.

No one used the forum to build brand values or even show special features or product attributes. In other words, they gave no reason why to buy the products featured. I wish I could see the sales of the main advertisers in the next few weeks. I have a hard time seeing them grow.

The Show:
The half time show was completely irrelevant. Some old singer (or group) who no one remembered sang an old song that also no one remembered. No fireworks, no happiness, no Janet’s breast, no happenings, no nothing. Ah! A few celebrities in the stadium, all bored

But WHY?
It all reflects what the country is going through: War in the Middle East, upcoming elections with very uncommon candidates, the dollar underperforming versus the euro, the writers on strike, the Oscars to be cancelled, etc. The actual climate in the US is not at ease and one could see it all reflected in the Super bowl.