I should be reading all my books for school but instead Iam reading a fantastic Marketing book called MICROTRENDS by Mark Penn. This book shows over 70 different small or micro niches of consumer behaviours today that will most probably flourish during the coming years.
In only 4 or 5 pages Penn clearly ponits out the main characteristics for each one of these groups. Iam hooked on in. If you like Marketing as much as I do, you probably are reading it now. FANTASTIC BOOK! No wonder Penn is the brain behind Hillarys presidential campaign.
No comments:
Post a Comment